Konkola Copper Mines (KCM) has unveiled Vedanta’s new logo with a senior company official calling on employees to entrench values of people and environmental protection.

KCM Vice President for Local Economic Development, David Paterson said the logo was unveiled at KCMbecause the company has embraced Vedanta values of caring for employees and the environment.

Mr Paterson told employees that the rich heritage of the Vedanta brand proposition would continue to represent the group’s commitment to strengthening the linkage between the business, communities and stakeholders.

“The new logo has been launched in order to strategically position the group’s consistent commitment towards the growth of its low cost operations, leverage technology to deliver innovation and superior value to its shareholders,” he said, quoting an earlier Vedanta statement.

Mr Paterson explained that the Vedanta logo has introduced the green colour which symbolizes nature and a leaf as an un-mistaken symbol of life, purity and that care has also been incorporated to signify the continued commitment to the triple bottom line approach of people, planet and prosperity.

Mr Paterson explained to the employees that the form and colour of the leaf neatly nestled into the Vedanta globe, attests to Vedanta’s commitment to environmental preservation while the colour ‘blue’ reflects the un-waivered integrity and professionalism.

In addition, “the sharp edges of the logo have been softened adding to the human and caring’ side of the group, a company with heart”, these values also apply to KCM,” he added.

Mr Paterson said KCM’s total commitment to environmental protection was aimed achieving sustainable growth and the well-being of communities around the company’s operations.

Management is hopeful that every Business Unit in KCM will embrace and incorporate the refined values in their operations to achieve the intended purpose of the logo refresh, he said.

The new logo was officially launched in KCM on 19 May, 2015.